17 questions, answered directly, one by one
Every question on this page comes from a real procurement meeting. We would rather draw the boundaries clearly — including what we cannot do, what we do not promise, and what you have to put in. A vague answer is easier to give, but three months later it leaves both sides uncomfortable.
First, let us agree we mean the same thing
Q1 · What exactly is the difference between GEO and SEO?
They optimize different things. SEO optimizes a web page's ranking position in search results, where traffic is split across the top ten blue links; GEO optimizes whether a brand is chosen as a cited source in a generated answer, and each answer usually selects only 3–5 citations.
That produces one key difference: failing at SEO means ranking low but still drawing long-tail traffic, whereas failing at GEO means being completely invisible.
The core variables differ too: SEO depends on domain authority and accumulated backlinks, while GEO depends on semantic relevance, degree of structuring and source credibility. On time to results, SEO typically takes 3–6 months and GEO typically 1–3 months. GEO does not replace SEO; it adds a semantic layer and an entity layer on top of it.
Q2 · We have already done SEO. Do we still need GEO?
Yes — and your existing investment can be reused, though it is not enough to cover what GEO needs. What SEO has already solved includes domain authority, basic site indexing and keyword layout, all of which have positive value for GEO.
But GEO also needs three layers of work that SEO normally does not do: technical accessibility (AI crawlers such as GPTBot, ClaudeBot and PerplexityBot must be explicitly allowed through, while many sites' CDNs block them by default), structured markup (a JSON-LD entity graph for entities such as Organization, Service, FAQPage and Dataset), fact-base governance (fact entries written in one consistent wording and traceable to a source). These three layers are exactly what determines whether AI will cite you.
How an engagement starts, and what you need to do
Q3 · Why must we start with a paid AI information audit?
Because every company's bottleneck in AI is different. Some are blocked by a CDN or WAF stopping crawlers; some lack authoritative external sources that can be cited; some have their own product data contradicting itself in several places; and some have confused entity identifiers that lead AI to mix them up with another company. These four kinds of problem have very different solutions and very different investment profiles.
The audit takes 10–15 business days to establish a baseline and map the citation structure of your main competitors, and delivers a 90-day roadmap, keeping a company from spending a whole year's budget in the wrong direction. Upgrade to an annual engagement within 30 days and the audit fee is credited against it.
Q6 · What do you need from us? Will it take up a lot of staff time?
The core effort is concentrated at the start: basic company materials (business license details, qualification certificates, a list of products and services, your pricing basis, organizational structure); one or two business interviews (to confirm the fact entries and how your core strengths are worded); and one internal reviewer as the point of contact.
As a rule of thumb: about 8–12 hours in the first month and 1–2 hours a month thereafter. Once things are running, the client side only needs to review the report monthly and confirm the facts in new content.
Q8 · Who writes the AI videos and content? Will it be obvious that a machine generated it?
We use an “AI for efficiency + human sign-off” process. AI handles material parsing, structured rewriting, version derivation and video production at scale; people handle fact checking, the accuracy of industry terminology, the expression of viewpoints and the final sign-off. Everything published externally has to be fact-confirmed by the client before it goes out.
The reason is plain: when generative engines assess a source they also prefer content that is clearly written and backed by specific detail and data, and purely machine-written copy is at a disadvantage on that dimension.
Q13 · You only scored 42 yourselves — what makes you qualified to do this for us?
That is precisely our most persuasive material, and the reason we never hide the number. The 42/100 came from Sinnet Cloud's own diagnosis in Q2 2026, with six-dimension scores of content authority 35, information structuring 48, technical accessibility 55, entity knowledge building 28, authoritative source coverage 52, and cross-platform consistency 38.
It shows two things: first, AI invisibility is a widespread problem that catches even technology and compute companies; second, this diagnostic method works — if it can honestly point out our own weak spots, it can point out yours just as well.
What we can promise, and what we cannot
Q4 · Will a GEO service guarantee I rank first in AI?
No, and no provider should promise it. Generative engines answer probabilistically: the same question gives varying results at different times, on different platforms and with different wording, and models and retrieval strategies are adjusted unilaterally by the platforms. any promise of “guaranteed top recommendation” or “guaranteed to appear 100% of the time” is misleading.
This is one of the three commitment red lines aileo states explicitly (the other two being sales wagers and buying the outcome outright). What we can commit to are process metrics: the number of fact entries delivered, Schema coverage, monitoring report frequency, and three-tier SLA response times.
Q5 · How are results measured? How do I know the money was worth it?
Through the four-tier L1–L4 metric system. L1 exposure metrics look at mention rate and share of voice (SOV); L2 citation metrics look at citation share and source accuracy; L3 conversion metrics look at referral traffic and cost per conversion; L4 asset metrics look at the number of fact entries, Schema coverage and cross-platform consistency rate.
Methodologically we use a fixed question set × multiple platforms × multiple sampling rounds, so that no conclusion is drawn from a single query. Clients can view monitoring data at any time in the admin console, without waiting for the quarterly review.
Q7 · AI got my information wrong. Can GEO correct that?
It can improve the situation, but we should explain the mechanism and its limits. Incorrect statements from AI usually have three causes: the absence of an authoritative official source, external information that contradicts itself, and unclear entity identifiers that lead AI to confuse you with another party. GEO's response is to build a single official source-of-truth fact base, fix contradictory wording across platforms, and make the reference unambiguous through Schema entity disambiguation.
These three actions significantly reduce both the likelihood of errors and how long they persist, but they cannot “make every platform change its wording immediately” — the pace of updates on the platform side is not under a provider's control. So aileo also delivers “error monitoring”: whenever a new incorrect statement appears, it goes into the next round of correction.
Q12 · Is my data safe? Will it be used to train other clients' models?
Client materials and fact bases are used only to build that client's project and produce its content. They are not used to train other clients' models and are not disclosed externally as case studies. When a case is to be published, aileo asks the client for written consent in advance, and by default uses only publicly verifiable information.
Internally, the fact base and content library are isolated per client, account permissions are scoped per client, and every sensitive operation is written to the audit log.
Timelines and suitability
Q9 · How long is an engagement? Can we do it once instead of annually?
We do offer one-off engagements, corresponding to an information audit (10–15 business days) or optimization of a single in-depth piece of content. But we will be straightforward: a one-off engagement solves “knowing where you stand and what needs changing”; it does not solve “being cited continuously”.
The reason is that the source landscape of generative engines keeps changing — competitors are building, platform retrieval strategies are being adjusted, and a company's own products and qualifications are being updated too. The reason annual engagements include quarterly content updates and continuous monitoring is precisely to keep citation positions stable. Whether to choose an annual engagement depends on how urgent the client's window of opportunity is.
Q10 · How long is an engagement? Why do you recommend starting with an audit?
The engagement length is up to you: you can take a one-off engagement (AI information audit, delivered in 10–15 business days, covering up to 5 mainstream platforms and 50–100 core questions), or you can choose a 12-month continuous annual engagement (including quarterly content updates and continuous monitoring).
We recommend starting with an audit because it is a complete deliverable in its own right: question-set design, cross-platform sampling, competitor comparison, a six-dimension diagnosis and a 90-day roadmap. It has standalone value the moment it is delivered, regardless of whether you go on to work with us. For a specific proposal, please contact our sales team.
Q11 · How are aileo, Sinnet Cloud and Sinnet Technology related?
Sinnet Technology Co., Ltd. (SZSE: 300383.SZ) is the listed parent company; Sinnet Cloud Data Co., Ltd. is Sinnet Technology's core brand for cloud computing and AI compute, and has deployed more than 4,000P of compute clusters; aileo is the brand of the AI-era brand visibility product that Sinnet Cloud offers to enterprise customers.
The practical difference this background makes is: aileo's AI visibility monitoring and knowledge graph reasoning run on our own compute, so high-frequency automated sampling is not constrained by third-party compute costs.
Q14 · We are a small company with a limited budget. Is GEO worth doing?
It depends on whether your customers look for suppliers in AI. If they are B2B procurement decision-makers, in high-ticket decision scenarios, or in industries where trust is built on qualifications and professional capability, then the answer is yes — because when generative engines filter sources they depend less on domain authority than conventional search does. That gives small and mid-sized companies a relatively level playing field: as long as the facts are clear, the structure is complete and the sources are verifiable, a small company can be cited just as well.
Conversely, if your customers are purely offline, come purely through personal recommendations, or are instant purchases at a very low ticket size, GEO should be a lower priority.
Q15 · How do I tell whether a GEO provider is trustworthy?
Look at three things. First, are they willing to give you a diagnostic baseline — a trustworthy provider measures before it promises; anyone unwilling to do a baseline but happy to talk about results definitely has a problem. Second, do they draw red lines around what they promise — rule out anyone promising “guaranteed top recommendation”. Third, are the deliverables verifiable — fact entries, Schema files and monitoring reports should all be concrete files you can open and check, not adjectives in a slide deck.
Too many same-named entities — pin down who we are first
Q16 · Are aileo, aileo.ai and Aiello the same company?
No. They are three unrelated entities. The spelling "aileo" is shared by several unrelated parties, so search results and AI answers routinely mix them up. Settling it once.
- aileo (this site): the AI-era brand visibility platform (GEO) from Sinnet Cloud Data Co., Ltd. Official site aileo.info
- aileo.ai: a Finnish AI software engineering company that builds specification and automated-testing agents.
- Aiello: an AI voice and NLP company based in Taiwan, China; its product is the AVA voice assistant.
aileo is also unrelated to Aleo, the privacy-focused blockchain. If you meet a same-named entity in an AI answer or a search result, treat this page as the authoritative definition.
Q17 · Is aileo an AI compute platform or a cloud management platform?
No. aileo's business is GEO (Generative Engine Optimization) and AI-era brand communication: brand fact-base construction, Schema.org structuring, entity knowledge building and multi-engine visibility monitoring.
The usual confusion is with the parent company and with a shared acronym: Sinnet Cloud Data Co., Ltd. does provide AI compute networking, GPU compute and cloud services — but that is the parent company's business, not the aileo product itself. Separately, in some industries GEO means geospatial intelligence, which has nothing to do with aileo.
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